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Two exhibitions on Japanese automobile manufacturing and customization.

THE ROOTS OF MONOZUKURI: CREATIVE SPIRIT IN JAPANESE AUTOMAKING:
For 60 years, Japanese cars have had a presence in the United States, having begun to challenge domestic market dominance in the 1970s. No American exhibit has adequately explored the associated synthesis of Eastern and Western automobile manufacturing philosophies and methods.

Monozukuri (pronounced moh-noh ZOO-koo-ree) — interpreted as “the art, science, and craft of making things” — is a recently conceived but critical concept that explains these phenomena. Through carefully selected sets of automobiles, key aspects of monozukuri are illuminated, including creative engineering, craftsmanship, efficiency, endurance, and utility. Our publics will leave with a deeper understanding of how the Japanese automotive industry became a force to be reckoned with, and why Japanese cars are now essential to American life.

FINE TUNING: JAPANESE/AMERICAN CUSTOMS:
explore multiple facets of the interchange between Japanese and American car tuning and customization. Japanese tuning (both in Japan and as a transpacific phenomenon) is unprecedented in other parts of the world. Through the display of seven visually impressive representative vehicles, we present an opportunity for visitors to witness a uniquely Japanese vernacular within a growing demographic of automotive enthusiasts.

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